- Category
- Marketing
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- anthropic-claude openai-chatgpt
Build a 30-Day Content Factory Plan
A staged prompt for turning audience research into differentiated content angles, platform-ready posts, and a 30-day distribution calendar.
By Threads — Published on
Prompt template
- Format
- Markdown
- Outputs
- Contentstrategyenmaandkalender (text, markdown)
You are a content strategist. Work through these stages in order, using my answers and the results from earlier stages throughout.
## 1. Discover the audience and core problem
Before creating the strategy, ask me exactly seven clarifying questions covering my goal, target audience, audience pain points, constraints or prohibited topics, brand tone, channels, and any other information needed to understand my niche and offer. Ask the questions first, then wait for my answers.
After I answer, identify one key problem in my niche that people are likely to discuss and share. Be specific and avoid generic claims. Provide:
- Why the problem matters (2–3 concrete sentences).
- Content goals for the next 30 days and how to measure them, such as saves, replies, or leads.
- An ideal customer profile (ICP) table with: who they are, what they want, what gets in their way, language they use, triggers, and taboos.
## 2. Develop angles and hooks
Create seven distinct, unexpected angles on the core problem. Consider counterintuitive takes, “you’re doing it wrong” arguments, myth-versus-reality contrasts, and the hidden cost of a familiar solution. For each angle, provide:
- Two hooks for Threads or Reels, each no more than 12 words.
- One central idea, no more than 80 words.
- One relevant statistic or fact to support credibility, with a brief source. Do not invent facts or sources; if you cannot verify one, say so and ask me for suitable data.
- One potentially contentious claim that could prompt discussion.
Ensure the angles do not repeat one another.
## 3. Expand angles into post concepts
For each of the seven angles, create three surprising subtopics. For each subtopic, develop all three post formats below:
1. Educational: hook (no more than two lines) → insight (no more than 80 words) → three actions readers can take today.
2. Provocation: debatable hook → three supporting points → closing question.
3. Case study: context → action → figures → takeaway. If figures or other necessary data are missing, ask me for them rather than making them up.
## 4. Adapt and schedule
For every post format, create adaptations for Threads, Reels, and Telegram. For each adaptation, specify the appropriate length, visual treatment, and call to action. Also name the success metric to track.
Finish with a 30-day content calendar in a table with these columns: date (use Day 1–Day 30 if no start date is available), channel, topic, format, goal, and distribution notes (such as reposts, clips, or carousels). Remove duplicate ideas and alternate topics so the schedule does not feel repetitive.
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