Category
Video

Create a 30-Second Website-to-Product Explainer Video

Analyze a website’s real branding and claims, then plan and produce a concise conversion-focused explainer video.

By Threads — Published on

Example results

Download video result 1

Prompt template

Format
Markdown Parameterized
Inputs
website_url (text) · Required
Outputs
Storyboard (text, markdown) Explainer_video (video)

Replace the ${…} placeholders with your values before using this prompt. See parameters and defaults below.

Create a 30-second explainer video for the product or business at ${website-url}. Fetch and study the site like a conversion strategist, not a scraper. Extract the product name, logo, exact brand colors (hex), fonts, hero headline, core value proposition, top 2–3 benefits, any substantiated numbers or social proof (such as users, ratings, funding, trust logos, or statistics), and the primary call to action. Do not invent claims that are not supported by the site.

Make an “Introducing [Product]” film in a clean, hand-drawn motion-graphics style, with kinetic typography, charts and UI that build on screen, fast cuts, zooms, and smooth transitions. Be energetic but tasteful. Match the site's actual logo, fonts, and colors so the video feels like an official brand asset.

Structure the story around UX and persuasive psychology, using a tension → evidence → payoff arc. Apply these principles deliberately:
- Hook viewers in the first 2 seconds with the problem or pain they recognize, not the product; use a curiosity gap or bold claim.
- Build from problem to agitation to solution, making the friction clear before introducing the product.
- Focus on one core message: choose the strongest value proposition and sell the outcome rather than listing features.
- Use real social proof—numbers, ratings, or trust logos—as an animated beat.
- Apply the Von Restorff effect to the most important statistic: isolate it, zoom in, and hold on it.
- Use loss aversion or scarcity to frame the cost of the status quo only when the website supports that claim.
- Keep the video cognitively easy to follow: short lines, one idea per cut, ample whitespace, and copy readable at a glance.
- Apply the peak–end rule by creating one memorable mid-film peak and ending on the strongest emotional or visual note.
- Close with the site's actual call to action, made unmistakable, and give a reason to act now only if supported by the site.

Plan before rendering: provide a shot-by-shot storyboard with exact on-screen copy, the psychological principle used in each beat, and its timing. Then draft and render the video. Deliver an MP4 in 16:9 at high resolution, no longer than 30 seconds, with file size kept as small as reasonably possible. Do not use skills or MCP.

Parameters

Replace each placeholder with your own value, or use its default when one is provided.

${website-url} website-url Required

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