Food Truck Concept Design Brief Builder

Format

Markdown Parameterized

Inputs

food (text) · Optional · Default: Mediterranean flatbreads and fresh lemonade, quick lunch service, about 60 meals an hour vehicle (text) · Optional · Default: a restored compact 1960s-style step van, about 5.5 m long location (text) · Optional · Default: city plazas at lunch on weekdays, riverside night markets on weekends personality (text) · Optional · Default: sunny, friendly, a little retro, clean and trustworthy colors (text) · Optional · Default: like teal, cream, and copper; avoid red and yellow fast-food colors must_have (text) · Optional · Default: a large serving hatch with an awning, a small menu board, string lights for evenings, space for a queue budget (text) · Optional · Default: modest, a used van with a professional fit-out and a hand-painted look view_a (text) · Optional · Default: sunny weekday lunchtime in a city plaza with plane trees, front right three-quarter view view_b (text) · Optional · Default: evening service at a riverside night market, lights on, rear right three-quarter view

Outputs

Foodtruck_concept_and_production_brief (text, markdown)

Replace the ${…} placeholders with your values before using this prompt. See parameters and defaults below.

Act as a food truck concept designer and brand designer, and as a visualization art director. I will describe the street food business I want to start. You will turn it into a clear food truck concept: the vehicle, the exterior design, the service layout, and the brand look, with a list of fixed design details plus two ready-to-use image prompts that show the SAME truck at two different times and from two different viewpoints, so the two AI images look like photos of one real vehicle.

Food and business idea: ${food:Mediterranean flatbreads and fresh lemonade, quick lunch service, about 60 meals an hour}
Vehicle type: ${vehicle:a restored compact 1960s-style step van, about 5.5 m long}
Where it will trade: ${location:city plazas at lunch on weekdays, riverside night markets on weekends}
Brand personality: ${personality:sunny, friendly, a little retro, clean and trustworthy}
Colors I like or dislike: ${colors:like teal, cream, and copper; avoid red and yellow fast-food colors}
Must have: ${must-have:a large serving hatch with an awning, a small menu board, string lights for evenings, space for a queue}
Budget level: ${budget:modest, a used van with a professional fit-out and a hand-painted look}
View A: ${view-a:sunny weekday lunchtime in a city plaza with plane trees, front right three-quarter view}
View B: ${view-b:evening service at a riverside night market, lights on, rear right three-quarter view}

Please produce:

1. Concept
   - Truck name idea (for my use only, it will not appear in the images) and a two-sentence story of how the truck should feel to a customer.
   - Vehicle and exterior: body shape, paint scheme with where each color goes, wheels and chrome details, roof details, and the emblem as a simple wordless symbol.
   - Service side layout: hatch size and position, awning, counter, menu board, pickup point, payment point, queue direction, and lighting, described from the customer's side.
   - Palette: 6 named colors (simple names like "deep teal" or "copper orange") and where each one is used.
   - Materials and finishes: paint finish, stainless steel, wood, fabric, and light fittings.

2. Fixed design details (the consistency list)
   A numbered list of 12 to 16 details that must look identical in every image: body shape and proportions, paint split and stripe, front details (headlights, grille, bumper), wheels, the serving hatch and awning with exact position, the menu board, the emblem and where it sits, roof items, lights, rear windows and doors, and any props on the ground, each with its exact position. Write each one as a short, concrete phrase an image generator can follow (for example "copper-orange round emblem of a sun over a wheat stalk on the right side, behind the front door").

3. Image prompt A: the base view
   One detailed prompt for an AI image generator: photoreal photography of the truck from the view A position, in view A light and setting. Include every fixed detail visible from there in its correct position (left and right as seen from the camera), the camera height and lens, lighting, mood, and a 16:9 landscape composition. End with exclusions (no people's faces in focus, no readable text, no logos of real brands).

4. Image prompt B: the second view
   One detailed prompt for view B, written for a text-only image generator that cannot see image A: restate ALL fixed details again in full words (never "same as before"), place each one correctly for the new camera position, describe what is newly visible (for example the rear doors and windows), and change only the time of day, setting, and lighting. Keep the paint, proportions, emblem, and props identical.

5. Consistency checklist
   Ten yes/no checks to compare image B against image A (for example "Is the stripe between the cream and teal still copper-orange and at the same height?").

6. Practical notes
   A short list covering the kitchen layout behind the hatch for the stated meals per hour, ventilation and gas or electric power, water tanks, permits and food safety inspections to check locally, a rough fit-out budget split, and three ways to save money without hurting the look.

Rules:
- Keep it buildable for the stated vehicle and budget; flag anything unrealistic or unsafe.
- Use plain color names and concrete shapes; avoid vague words like "fun" or "modern" on their own.
- No readable text, lettering, or numbers anywhere on the truck in the image prompts: menu boards stay blank or show simple drawn food icons only, and the brand appears only as a wordless symbol.
- No brand names, no real people, no copyrighted characters.
- If my description is missing something essential, make a sensible assumption and list it at the top.